Hello everyone.

I’m currently exploring options to improve my website’s visibility and organic traffic, but I’m unsure what criteria truly matter when selecting a digital marketing partner. There are so many agencies promising fast rankings and guaranteed results that it’s hard to separate hype from proven strategy.

When evaluating an seo firm, what specific factors should I focus on such as experience, case studies, pricing structure, communication style, or technical expertise? Have you found certain red flags to watch out for during consultations?

I’d really appreciate hearing about your experiences, both positive and negative, before making a decision.