Social media marketing is the practice of using social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote a business, engage with customers, and increase brand awareness. Through strategic content creation, paid advertising, and community management, social media marketing helps businesses build relationships with their target audience, drive traffic to their websites, and generate leads or sales. This type of marketing leverages the massive user base of social platforms and advanced targeting tools to ensure businesses reach the right people at the right time, making it a powerful tool for growth in today’s digital landscape.